Our Company

A division of Rob McAlister Ltd, our company is built on the principles of making quality products and providing reliable service. Our diversified product range continues to grow by following trends, improving our standard products, and listening to the customer. Our unique service has established our place in this industry. This allows us to make a distinctive and substantial impact for our clients. We specialise in the design and marketing of revolutionary new lifestyle products and pride ourselves on our ability to move with the times, to adapt quickly and efficiently to todays ever-changing market.

Our vision

The 'Witch'™ and 'Kiss'™ umbrellas were conceived, designed and created to add another dimension to the umbrella market.
We looked at the existing market and found that something new was needed. Our market research indicated that the trend is changing from an umbrella being perceived as a one-off practical necessity. Consumers are increasingly seeing umbrellas and parasols as stylish fashion accessories and companies as a very economical form of advertising. The right umbrella can create an image, turn heads and get you noticed - not to mention complimenting that expensive new outfit. With UV protection, many of our umbrellas can be used either as an umbrella or parasol, protection come rain or shine! We saw the need for something new, something to get you noticed, something with that 'Wow' factor. Finally, we looked at the existing technology. The main problem with conventional umbrella designs is that one gust of wind and the umbrella is blown inside out, the spokes break and the umbrella is ruined.

Hi, I just want you to know that I walked down Oxford St with one of your classic black Witch umbrellas last weekend and couldn't help but notice how many people turned their heads to look. Some people even stopped me to ask where they could get one - 'fantastic!' You are right, they really do stand out in the crowd.�

Alison Laker,
Kingston upon Thames, UK

Brand new Patented Technology

Our unique, double-spoked and hinged design means that the spokes naturally 'give' when the umbrella blows inside out. The umbrella can then easily be recovered and turned the right way out, without damage, time and time again! Manufactured to a high specification, these British-designed umbrellas have a worldwide patent. Our technology resolves the inherent problem with conventional umbrellas - the problem being that once the umbrella is blown inside out, the spokes are broken and the umbrella is ruined forever.

Our patented Double-Dome technology also means that when the wind catches the umbrella from the inside, it resists the wind to a much greater degree than a standard umbrella. You will feel the strength the very first time you use it. That's because it's whats inside that counts. The technology behind our innovative umbrellas provides two sets of hinged spokes. Think about it for a moment. Two sets of spokes means twice the number of contact points where the spokes meet the umbrella frame - which means it is significantly stronger than a traditional umbrella. Of course it would be foolish to make an umbrella that is so rigid that it becomes completely unbreakable, quite simply, it would be dangerous. Picture the scene on a windy day ... small children sailing across the main road into oncoming traffic - enough said!

We have tried to design a windproof and unbreakable umbrella by looking at the problem in a different way. Double-spoked and consequently double the amount of contacts with the canopy, makes for a stronger umbrella in the first instance. Every spoke is individually hinged, that means that should it meet with a very strong gust of wind, (a gust that would normally trash a conventional umbrella), it will yield rather than break. As if that was not reason enough to invest in one of our quality umbrellas, by virtue of their aerodynamic shape, our umbrellas offer less resistance leading into the wind than conventional umbrellas. Our umbrellas are simply better in all departments I'm sure you'll agree.

This is one tough umbrella. We think it just could be the worlds strongest umbrella. How many other umbrella manufacturers do you know that test their products in wind tunnels that can reach up to 170 MPH. (Obviously we didn't take it that high!). Simply pull down on the slider and it will pop back into shape time and time again, Beauty and brains - together. Unusual combination we agree, but, here is the living proof.